Top 7 Ways to Find New Blog Ideas for Your Content Strategy

Top 7 Ways to Find New Blog Ideas for Your Content Strategy

Find New Blog Ideas
Find New Blog Ideas

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Top 7 Ways to Find New Blog Ideas for Your Content Strategy

New blog ideas are essential for keeping your content strategy fresh and dynamic. After all, if you continue to produce content on the same old topics over and over again, your readers will get bored pretty fast. A lot of content marketers struggle to find new blog ideas.

It’s not easy coming up with fresh concepts on a consistent basis, but it’s vital that you do so if you want your blog to stand out from the crowd. After all, most of your competitors are operating under the assumption that their audience has an appetite for more of the same topics again and again. But thankfully there are plenty of ways to generate a steady stream of new blog post ideas so you can keep things fresh and exciting for as long as possible!

Ask your audience

The best place to start when hunting for new blog ideas is your audience. In fact, you should be doing this at every stage of your content marketing strategy anyway, but it’s especially crucial when you’re looking for new ideas. Why? Well, your readers are the ones who will actually be consuming your content. They’re the ones who will be giving their time to read your articles, watch your videos, and read your eBooks. Find New Blog Ideas.

So if you want to make sure you’re providing them with content that they actually want to consume, it makes sense to ask them what they want to read about! There are a few ways to go about this. You could ask them to submit topic suggestions in the comments section of your blog posts. You could also host a poll on social media asking your followers which topics they’d like to read about more. Alternatively, if you have an email list, you can send out a call-to-action asking readers to submit their ideas.

Bloggers’ interviews

Another way to find new blog topics is by interviewing other bloggers in your niche. Why not invite a handful of influential bloggers to share their stories and ask them about the challenges they’ve faced, the lessons they’ve learned, and their top tips for success? You could even ask them to recommend their top 3 tips for content marketing success.

You could also ask them to recommend a topic they think needs covering in the industry; a topic they wish they had covered more. You could publish your interview in written format, or you could record it and publish it as an audio blog. Whichever format you choose, these interviews will give you plenty of ideas for new blog posts, and they’ll also help you to connect with your peers and build genuine relationships with them.

Google Trends and Keyword Research

If you want to find new blog ideas that have been proven to be popular, you should check out Google Trends and Keyword Research. To get started, simply type in the topic you’d like to write about and hit enter. Google Trends will then display a bar graph showing the search volume for that topic over time, as well as the geographical areas in which it has the most interest. Find New Blog Ideas.

Keyword Research will display a list of suggested keywords that are related to your original topic. These tools will provide you with plenty of proven topics that your readers are interested in. They’ll also help you to avoid keyword stuffing, which is a big no-no when it comes to blogging, and they’ll help you to optimize your content for higher ranking on Google. As a result, these tools will help you to create content that’s not only interesting to your readers but also beneficial for your blog and your website’s SEO.

Video research

Find New Blog Ideas

If you’re struggling to find new blog ideas that you can turn into video content, you should check out YouTube Trends and Google Trends for Video. Not only will these tools help you to identify popular topics to cover in your videos, but they’ll also give you an idea of how long your videos should be and where they should be published.

You can also use a tool like VidIQ to discover what types of videos are popular in your niche, how your competitors are ranking their videos, and what you can do to outrank them. Video is fast becoming the most popular form of content online, so it makes sense to create as much of it as possible. After all, it’s an incredibly flexible format that you can use to cover just about any topic you can think of. So if you want to ensure that you have lots of content to publish on your channel, video is definitely the way to go!

Brainstorming session with your team

If you’re struggling to come up with ideas for your next blog post, it might be beneficial to host a brainstorming session with your team. You could do this in person at one of your team meetings or over the phone via WhatsApp or Zoom. Alternatively, you could do it virtually via a collaborative online platform like Trello. Find New Blog Ideas.

In a brainstorming session, each member of your team should write down a couple of ideas for an article that they’d like to write. You could also encourage them to write down articles that they’d like to read on your blog. Once you’ve collected everyone’s ideas, you can go through them and select the most promising topic ideas that you can work with. You can then assign these topics to the relevant writers, and they can get cracking on their posts.

Finding the pain point of your niche audience

Another way to find new blog ideas is by finding the pain point of your niche audience. What’s the biggest problem your readers face? What’s the issue they want to be solved most? Once you’ve identified that pain point, you can start thinking about ways in which you can solve it for them.

Once you’ve published the post, you can use it to build relationships with your readers and become an authority in your niche. This is especially important if you’re hoping to build a significant following on social media. If you want to build a significant following, you’ll need to know what your audience wants and needs to solve their problems.

Networking with influencers in your niche

Find New Blog Ideas

Another way to find new blog ideas is by networking with influencers in your niche. You could invite the biggest influencers in your niche to participate in an interview on your blog. Alternatively, you could invite them to give their top 3 tips for content marketing success. You could also ask them to recommend their top 3 topics that need covering in the industry. Find New Blog Ideas.

Once you’ve published the post, you can use it to reach out to these influencers and build relationships with them. This will help you to promote your post on their social media channels, and it will also help you to get your name out there. You could also reach out to other bloggers and ask them if they’d be willing to guest post on your blog. Doing so will not only help you to expand your content but will also help you to build relationships with people who have a significant following in your niche.


When it comes to blogging, fresh ideas are crucial, and it can be difficult to keep coming up with new concepts. Luckily, there are lots of ways you can find ideas for new blog posts, whether it’s through Google Trends, interviewing other bloggers, or networking with influencers in your industry. When you’ve found a topic you want to cover, it’s important to make sure it’s something your readers will find interesting.

You can do this by researching your topic, brainstorming ideas, and coming up with a plan for how you’ll structure your post. Finally, don’t forget to publish your blog post. You’ve worked hard to come up with the perfect idea, now it’s time to share it with the world!

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